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Collaboration and Partnerships with Charmaine Hammond

Collaboration and Partnerships with Charmaine Hammond

FromThe Small Nonprofit


Collaboration and Partnerships with Charmaine Hammond

FromThe Small Nonprofit

ratings:
Length:
32 minutes
Released:
Apr 19, 2021
Format:
Podcast episode

Description

How can I close that sponsorship deal? This is the question that keeps many fundraisers and Executive Directors up at night. On today’s episode, Charmaine Hammond, partnership development expert at Raise a Dream, shares with us an easy-to-follow, 7-step framework for building long lasting partnerships.Myths that Charmaine wants us to leave behindYou have to shoehorn your nonprofit into a partnership. Have a discovery call with a potential partner and assess if there is an alignment before proceeding further. You don’t have to pursue a partner that has no value and impact alignment with your organization.If there is a problem with partnership deliverables, let’s not report the problem until the point of no return. Engage your partner early on with the problem and invite them to be part of the solution. Your partner is invested in the success of the partnership just as you are. Charmaine’s tips on building partnershipsListen for the full episode to get all of Charmaine's tips and the complete 7-step framework. Go beyond the obvious for partnership research. Try to see where your partners are speaking at, what social media engagement they are doing, and what campaigns they are involving themselves in. Let the partnerships/sponsors tell you what to include in a proposal. Ask them explicitly what would be helpful to include, what should not be included, who else will be involved in the decision making process and viewing the proposal etc. Continue to consistently engage your partners after the partnership is concluded. Get in touch with partners and see how they’re doing. Keep tabs on what initiatives they’re engaged in. Share program updates from your side. Keep in touch with them like your friends and the relationship will flow organically. Favourite Quotes from Today’s EpisodePost your favourite quote on social to share with us!“I don't want any surprises when potential partners read the proposal and contract I send over. So when a potential partner asks for a proposal, I say absolutely, I can put it together and ask these questions: what would you like me to send you? Who else is going to be looking at it just you? Okay. Oh, you've got to bring in some other team members, what will they want to see? How many pages? What do I not need to cover? What do I need to ensure is in there for you to take this forward and sell it?”“What I have learned is the earlier you bring a possible issue forward to a partner, the more support you get in the solution, because nobody at this point wants to see  failure. Everybody is committed to make the partnership successful. So, let people be part of the solution.”Resources from this EpisodeThe Good PartnershipRaise a DreamConnect with Charmaine on Linkedin
Released:
Apr 19, 2021
Format:
Podcast episode

Titles in the series (100)

You are going to change the world. We can help. Running a small nonprofit is not for the faint of heart. With limited resources and fueled by a combination of caffeine and passion, small charity leaders are unsung heroes. The Small Nonprofit podcast, by The Good Partnership, gives you down-to-earth, practical and actionable expert guidance on how to run a small nonprofit. From leadership and law to fundraising and finance, we’ve got you covered. Forget comparing your organization to the big shops, we’re creating a community of nonprofit leaders who are going to change the world, one small nonprofit at a time.