Do you ever make impulse buys? You know, that online sale that you just can’t say “no” to? Or you are out on a socially distant walk and you see something that catches your eye in the window? And plus, you want to support a local business!Think back to that feeling you get when you make that decision. While there might be rational reasons such as price points and needs, what made us push the “buy” button seems to involve something emotional and intuitive that we can’t always logically explain. How our brain says “yes” is well researched, but we don’t talk about this enough in our sector.If we could understand the science of decision-making better, we would be so much more effective and efficient when crafting communication and designing experiences for our donors. I'm excited to connect with Dana Segal about this topic on today's podcast episode. Give it a listen. Dana shares some amazing tips on tiny changes that you can implement today to effortlessly raise more money and make it easier for your donors to say “yes”!For access to the show notes and resources, click here.