In today’s episode with Professor Colin Mayer, we look at the role of corporations in society. Colin believes that corporations must evolve from a focus on profit maximisation to embrace purposeful goals as being positive contributors to society. Ultimately, this is should be enforced by law and performance measured using principles for purposeful business. While Colin is hopeful about the growing momentum building, he recognises that we have a long way to go.Professor Colin Mayer is the Peter Moores Professor of Management Studies at the Said Business school at University of Oxford where he was Dean between 2006 and 2011. Colin’s research explores the regulation of financial markets and institutions international comparisons of financial systems and corporate governments and their effects on the financing and control of corporations. He also has a longstanding research interest in the role of corporations in contemporary society.The post Episode 86: Interview with Professor Colin Mayer on corporate purpose appeared first on The Sustainability Agenda.