The talented Mr. Noots, or as the powers that be know him, Mark Effinger, is the brilliant mind behind Nootopia formulas, a batch of life changing brain optimization products you’ve heard me talk about frequently on this show ever since I was gifted a sample set by our mutual friend and collaborator, Matt Gallant. Of course, I got to experimenting with them right away, probably too much as you'll learn in this episode. They've become an integral part of my daily routine – just such a game changer – and I've seen a few products in my days of experimentation. Mr. Noots brings the energy in this one, and the mind blowing science, in this fun and free-wheeling episode – starting with a tragedy that’s inspired triumph, into a sidebar where we celebrate the heritage of rock n’ roll, and sticking the landing with a mushroom trip tennis tournament. Buckle up for a wild ride. And if, by the end of this episode, you’re curious to check out the amazing Nootopia formulas that we cover, visit nootopia.com/lukegenius for an automatic 10% off your purchase.    00:07:27 — Becoming Mr. Noots Childhood experience with meditation, engineering, and spiritualism   His wife’s tragic passing as a result of opioid addiction  First experiments with nootropics in the 90s Newsworthy.ai Neurotransmitters and the different brain states  00:44:38 — Treating Neurochemical Imbalances  The hyper focused side of ADHD GABAlicious by BiOptimizers (coming soon) Modafinil’s use and history  The process of launching a pharmaceutical The truth about SSRIs  NCBI and examine.com as resources  The first ever Buddhist-friendly mouse lab  Frequency extraction methods in mushrooms  01:18:50 — Nootopia Product Deep Dive  The Brilliant Mind Blueprint Using the Nootopia customization survey  30-day Nootopia Journey mobile app (Apple/Google) NectarX by Nootopia Mental Reboot by Nootopia Power Solution by Nootopia The Apex by Nootopia The War of Art by Steven Pressfield Focused Savagery by Nootopia Upbeat! by Nootopia Brain Flow by Nootopia Falling Down (1993) General cognitive benefit to using nootropics  01:55:21 — Nootropics & Microdosing  Luke’s microdosing approach Mark’s role in Oregon’s psilocybin legislation Mr. Noots trips his way into a tennis championship Questions 67 And 68 by Chicago (1969) Round Here by Counting Crows (1993) Music as the language of the heart  Luke’s desert island playlist  Meet Molly's healthy (and legal) sister, Katy (edm.com) Collagenius by Nootopia   More about this episode. Watch on YouTube.   THIS SHOW IS BROUGHT TO YOU BY: MAGNESIUM BREAKTHROUGH. According to the American Psychological Association, chronic stress is linked to the six leading causes of death. When most people think of stress, they think of their job, traffic, tense relationships, current events, things like that. But the root of so much of the stress we experience comes down to a deficiency in one overlooked nutrient — magnesium. So, if you're ready to help your body deal with stress, instead of putting a band-aid on it after the fact, you’re going to want some Magnesium Breakthrough. You can use the code “luke10” for 10% off at www.magbreakthrough.com/luke. AND... CACAO BLISS. Back in the day, I used to have to take about 50 ingredients to make an elixir or a smoothie. I had to mix them together, make a big mess, and it took up a bunch of space in the cabinet. But Cacao Bliss has changed the game. Now I have amazing ceremony-grade organic ingredients like raw cacao, turmeric, black pepper, MCT powder, cinnamon, monk fruit, coconut nectar, lucuma, mesquite, and Himalayan Salt all in one. So this is the ultimate superfood elixir, but it really tastes like chocolate milk. It's just absolutely fantastic. Try it yourself by using code "LUKE15" for 15% off at earthechofoods.com/lukestorey. AND… JUST THRIVE. For exceptional gut and immune health in the new year and beyond, there’s nothing like Just Thrive. Get 15% off on everything Just Thrive carries when you go to ju