John Goscha founded Native Voice in 2020 to enable any custom voice assistant to become a first-class citizen on any device. That means it is not behind another voice assistant or buried in an app. It can instead be activated directly from any device by its branded wake word.    We talk about why this is important to brands looking to deepen their relationship with customers and make access to their services more convenient. And, we talk about the Native Voice tech stack and what it takes to enable multiple, simultaneously available voice assistants. There is also a discussion about Native Voice's big announcement with Amazon and Skull Candy at Alexa Live.