25 min listen
SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
ratings:
Length:
31 minutes
Released:
Jul 22, 2022
Format:
Podcast episode
Description
The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. Uncharted territory stretches ahead, but the unknown can also present opportunities for growth and greatness. At Mutiny's The Second Lever digital conference, SaaStr Founder Jason Lemkin hosted a star-studded CMO panel featuring Salesforce President & CMO Sarah Franklin, Box CMO Chris Koehler, and Attentive CMO Sara Varni. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Want to join the SaaStr community? We're the ?largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
Released:
Jul 22, 2022
Format:
Podcast episode
Titles in the series (100)
Saastr 007: What It Takes To Get Series A Investor Interested and Guidelines To Manage Your Burn Rate with Doug Pepper, Partner @ Shasta Ventures: I am thrilled to welcome, Doug Pepper, Partner @ Shasta Ventures to the show today. Doug is a master when it comes to SaaS investments with his companies generating over $500m in revenue in 2015, having funded the likes of Marketo,... by The Official SaaStr Podcast: SaaS | Founders | Investors