Jeff grew up on a 100-acre farm in north central Ohio. His Papaw bought that farm with his life savings, and it was on this very farm that he learned most of the lessons that have guided him through his personal and professional journey. His Papaw believed that problem solvers ruled the world and that with enough creativity, ingenuity and in our case, a little duct tape, that you could solve any problem and likely help anyone else solve theirs as well. Today, Jeff calls that the “Platinum rule”. That you should treat others better than they expect to be treated.   In this episode, Brad and Jeff discuss Jeff’s story and what it means to problem solve with critical thinking.   00:00 Intro 01:11 Jeff’s story 02:01 “Hard work and perseverance is what gets you ahead in life.” - Jeff Bloomfield 06:01 Braintrust 08:37 “All human decision making happens emotionally first.”- Jeff Bloomfield 12:47 Bomb: When the human brain is under pressure it always communicates from its highest level of training, knowledge, and belief. 14:16 Neuroselling on Amazon 15:30 Reading 17:45 Join Brad’s closer school https://www.closerschoollive.com 19:05 Beliefs drive behaviors 21:31 There are two types of trust: personal and professional 24:09 The formula 30:00 How to tell the story 37:30 Ask questions that matter 42:00 Leadership 44:18 “You can’t manage people, you can manage processes, but you have to lead people.” - Jeff Bloomfield 49:17 For businesses go to https://www.braintrustgrowth.com and for individuals go to https://www.braintrustacademy.com  53:57 Bomb: Without repetition, the habit never forms