So excited to have you here today! Learn how to use story to stand out and increase engagement on social media with Jen Casey! Jen is a business strategist for wellness coaches and host of the Social Media to Sales Podcast. “There’s more to life…” At minute 2:24 Jen dives in with her background and her story. She started her first online business in 2011 as a Network Marketer during the early days of social media. After working in a restaurant and feeling stuck in her life, Jen decided to make a change. “I left out the parts that actually made me, me…” At 7:36, After Jen shares her story, Stacy and Jen talk about how to create and craft your story without being cookie-cutter and what we think we are supposed to say. Jen shares how her story has changed since the beginning and how you need layers to your stories to make it feel authentic. “Showing them some of the lowest moments, and some of the biggest…” At minute 11:20 Stacy challenges you to look at your story and with every sentence ask yourself how can you go deeper? How can you go underneath what you are trying to say? Jen talks about how you can decide what to include and what to leave out of your story. “People are not buying coaching, they are buying coaches...” At 15:12 Stacy talks about how your stories need to relate to your audience and what will best benefit them. Jen and Stacy talk about the importance of knowing your audience before you go into an interview or an event. Allow people to connect with you and relate to you as a person. “They leave people in the ditch...” At minute 19:58 Jen talks about common mistakes she sees people make with their stories. Jen shares a 3-part story structure to help start and share your story. “Make sure that you are healed from it…” At 22:50, Jen gives her input on how to share the hard stories including loss, divorce and other serious topics. She shares experiences on how you can be sure you have emotionally worked through a story before you share it, especially when you go in front of people on a stage. Want to learn more from Jen Casey? She will be at the upcoming She’s Building Her Empire LIVE! Get the opportunity to meet Stacy and interact with tons of like-minded female entrepreneurs, including Jen! This special event will be held in Milwaukee, Wisconsin in April. Don't miss this! This is not just an event, but a life-changing experience! Learn more at: bit.ly/SBHELive Join the after party in my free Facebook group to keep the conversation going -https://www.facebook.com/groups/shesbuildingherempire