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303: Two Really Interesting Things That We’re Finding Out About Responsive Ads

303: Two Really Interesting Things That We’re Finding Out About Responsive Ads

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing


303: Two Really Interesting Things That We’re Finding Out About Responsive Ads

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

ratings:
Length:
52 minutes
Released:
Mar 20, 2022
Format:
Podcast episode

Description

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843About location insertion for responsive search ads - https://support.google.com/google-ads/answer/9773001Check out Ryan Suchit’s YouTube channel - https://www.youtube.com/channel/UCBu-8pX2ff0HOurz7TxQEqARyan’s video about location insertion in responsive search ads - https://youtu.be/k_ukaHbtJ_EShow Notes:With the changes to expanded texts ads coming in July, we recently released 3 episodes doing a deep dive into responsive search ads. Since then there have been two interesting things we've learned regarding the ad strength tool and an advanced location feature. In this episode, we investigate if our ads are being limited due to ad strength and discuss how we're responding. We also share an advanced location feature that you'll absolutely love and have a chat with the man who told us about it, Ryan Suchit.  (7:45) We need to talk about ad strength on responsive adsAre your ads being limited due to ad strength? The campaign is being throttled in some way, but we don't know how much you’re being limited. (31:20) Advanced location feature in responsive ads If Google knows the location of your user, they will put the city, state, or country (depending on which option you select). If they don’t know, they’ll put in your default text.(42:27) Interview with Ryan SuchitWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcastSubscribe to the newsletter - https://paidsearchpodcast.substack.com/First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNy
Released:
Mar 20, 2022
Format:
Podcast episode

Titles in the series (100)

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.