Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.   Stacy talks about copywriting on today's show. She explains that not everyone needs to hire a copywriter and that you may be able to get away with what you're doing for yourself in that area. Stacy gives you some tips on how you can make things work, if you don't have the budget to hire a copywriter and she also shows how you can use other, successful people's work as models, to help you to create a winning style for yourself and pointing out where you need to be cautious when doing that.   Today, Stacy shares some of what she's learned from the online space. She has found that really knowing your strengths and weaknesses is vitally important for anyone in business. She talks about knowing if what you're doing is something that you're really strong at and should be doing, or if it's one of your weaknesses and you need to let it go.   Some highlights include:   “I have an email address that I set up and I just use it to subscribe to any kind of- you know when you optin to something...” At minute 2.41, Stacy talks about setting up a 'fake' email address, for opting into freemium, or for other things for you to look at only when you choose to, not the one you would use for your Facebook ads or your personal stuff. “So when you have that fake email address set up, you can get on anybody's subscription list, just to see how they're creating those emails.” From minute 4.19, Stacy explains how you can use other people's emails as a model. “You're not always seeing everything that's behind the scenes.” At minute 5.12, Stacy cautions you about potential pitfalls, when using her 'fake' email method. “I really one hundred percent believe that copy is one of the first things you'll be investing in.” At minute 6.53, Stacy talks about the value of investing in really good copywriting. “Great copy sells way more...” From minute 7.22, Stacy explains how she really profited from using a great copywriter and that sometimes you need to invest in that first, to make good money. “I'm a very good spender. I can spend a lot of money when it comes to my business because I see the potential.” At minute 8.30, Stacy talks about how her investing in a great copywriter before her launch really paid off. “You have to be very, very careful that it's what you wanna teach and it's in your words..” At minute 9.44, Stacy talks about the importance of being true to your own style of expression, when writing copy, or using a copywriter. “It wasn't just the copywriting, you know, there are so many pieces to having that big of a launch...” At minute 10.41, Stacy talks about what goes into setting up for a big launch. “I loved when Maria talked about figuring out what you..” At minute 11.24, Stacy talks about the importance of knowing what you want, when communicating with your audience. “Your About Page is so much!” At minute 13.20, Stacy explains how to create a unique About Page, by thinking about what is unique about you. “If you go look at the old website, and you look at the new website, you will see the difference...” At minute 14.46, Stacy uses her old and new websites to show the big difference that using a professional copywriter can make. “It's basically kicking off this challenge that's coming up, called Brand To Expand.” At minute 15.39, Stacy talks about her 5-day Challenge, starting on Monday 27th.   For Stacy's 5 Day Challenge, go to: www.brandtoexpandchallenge.com   Stacy's old website: www.stacytuschl.com   Stacy's new website:www.shesbuildingherempire.com