Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2   Show Notes:Sometimes advertisers need to spend less in Google Ads. They could be busy already, they could be facing a cash crunch, or they could be simply entering their slow season. Regardless of the reason, when you need to lower your spend, you should be thinking about ways to lower spend but keep the campaign on and running, instead of pausing your campaign entirely. In this episode they guys talk about reasons why you shouldn’t turn off your campaign, and then they cover ways you can lower your spend temporarily without hurting your long-term results or ability to get your performance back to where it was before you lowered your spend. Lots of great strategy talk in this episode, and we hope you enjoy it. Thanks for listening and enjoy the episode!Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/