Brands leveraging new technology, platforms or strategies can be frustrating for many early adopters but honestly, this is my sweet spot and the place I've spent the last 10 years of my career mainly focused on bringing b2b brands into the early adoption world.  In this episode, I wanted to give tactical examples from a brand that I've seen really embrace the web 3.0 future and find massive success with not only their NFT launch but their transformation into the metaverse and beyond.   The brand I selected has been around for 70 years & the current audience is 50% under the age of 34 & 80% of employees are women! This brand is Playboy and I'll be using their launch of the PlayboyNFT Rabbitars that happened in the Fall of 2020.  In full transparency I hold multiple Rabbitars but I purchased them just like everyone else and have no ties to the brand other than I'm a massive fan of their NFT focus and their plans for the future!  These are the 10 tactics that I highlight that IMHO has made Playboy the must-study brand for ALL BRANDS launching into the NFT space and into the Metaverse.   Brand buy-in and investment from top down and bottom up: Hire from within but also empower and promote:  High-quality art, roadmap, and vision Using public social media, video and social audio in collaboration with main brand channels Discord creativity Education for onboarding FIAT Live events and access from the start Start with reimagining from within and then re-inventing from the metaverse  Amplifying and celebrating community in and out of the discord allows holders to support holders Social cause and the innovative leader within their bigger industry  "Every “Rabbitar” has more than 175 traits, including fur, ears, facial expressions, apparel, accessories, occupation-related characteristics, and every owner can claim to belong to the Playboy Club." Beyond excited for where Playboy goes next in this web 3.0 and even more excited about how they transform and embrace decentralization to empower the creators in the adult and sex space to take ownership of their content, community and monetization.   Special shoutouts to Ben Kohn CEO @plbygroupceo, Jennifer @JENFTEACH, Jamal Dauda @DJKidLightning and the entire Playboy NFT team.  Links mentioned: PlayboyNFT Twitter: https://twitter.com/PlayboyNFTS PlayboyNFT Instagram: https://www.instagram.com/playboynfts/?hl=en Playboy NFT Website: https://playboyrabbitars.com/ My playboy Rabbitar profile photo: https://opensea.io/assets/0x65c234d041f9ef96e2f126263727dfa582206d82/2099/ Airdropped Decentraland Wearable Playboy Bunny Ears: https://opensea.io/assets/matic/0x87a0d434adb1d827c83ba8df8e3327e2b43f24a7/2490/ ---- Episode SuperPOWERED by the $ADHD coin on Rally.IO check it out at ADHDcoin.com