Lionfish are an interesting species to look at and have a great ecological function in the South Pacific ecosystem, but the species is wreaking havoc in Atlantic coral reef habitats. There are a number of business efforts that are trying to develop a wider market net.  Lionfish were introduced to the Atlantic Ocean through the marine aquarium hobby trade and have been increasing in abundance ever since. There are a number of efforts to capture the invasive Lionfish through fishing derbies, serving lionfish at local restaurants, and using lionfish parts in jewelry.  Now a new business is trying to support those communities and scale the effect by bringing the seafood and jewelry market to a wider audience.  Link To Article: https://www.bizjournals.com/milwaukee/inno/stories/profiles/2021/02/11/olacoral-turns-invasive-ocean-species-into-sustain.html Want To Talk Oceans? Join the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group. Speak Up For Blue Instagram: https://www.instagram.com/speakupforblue/ Speak Up For Blue Twitter: https://twitter.com/SpeakUpforBlue Check out the Shows on the Speak Up For Blue Network: Marine Conservation Happy Hour Apple Podcasts: https://apple.co/2k4ZB3x Spotify: https://spoti.fi/2kkEElk Madame CuriosityApple Podcasts: https://apple.co/2xUlSax Spotify: https://spoti.fi/2V38QQ1 ConCiencia Azul: Apple Podcasts: https://apple.co/2k6XPio Spotify: https://spoti.fi/2k4ZMMf Dugongs & Seadragons: Apple Podcasts: https://apple.co/2lB9Blv Spotify: https://spoti.fi/2lV6THt Environmental Studies & Sciences Apple Podcasts: https://apple.co/2lx86oh Spotify: https://spoti.fi/2lG8LUh Marine Mammal Science: Apple Podcasts: https://apple.co/2k5pTCI Spotify: https://spoti.fi/2k1YyRL Projects For Wildlife Podcast: Apple Podcasts: https://apple.co/2Oc17gy Spotify: https://spoti.fi/37rinWz Ocean Science RadioApple Podcast: https://apple.co/3chJMfA Spotify: https://spoti.fi/3bnkP18 The Guide To Mindful Conservation: Dancing In Pink Hiking Boots:Apple Podcasts: https://apple.co/31P4UY6 Spotify: https://spoti.fi/3f7hDJw