Comcast is the latest company to jump into the streaming world with the launch of NBC's new Peacock streaming service, which will be available in July 2020. Faculty Director of the Wharton Customer Analytics Initiative Raghu Iyengar joins Dan Loney to talk about this complex market, the challenges that come with continually creating fresh, new content, and the future of TV programming. See acast.com/privacy for privacy and opt-out information.