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CannaBusiness: Marketing Marijuana

CannaBusiness: Marketing Marijuana

FromWharton Business Daily


CannaBusiness: Marketing Marijuana

FromWharton Business Daily

ratings:
Length:
16 minutes
Released:
Feb 28, 2019
Format:
Podcast episode

Description

Business Radio Special: Host John Barkett speaks with Ricardo Baca, Founder of Grasslands (a content strategy firm) and thought leader in the legal cannabis space, and Elizabeth Hogan, VP of Brands for Willie Nelson's GCH Inc., to discuss the intricacies around marketing a federally illegal product, combating the stigma around marijuana products, and more. CannaBusiness: A Look at the Marijuana Industry examines the current and future state of the marijuana industry across a range of topics such as legal landscape, policy barriers, investing in cannabis, medical marijuana, and marketing a product that is still technically illegal at the federal level. See acast.com/privacy for privacy and opt-out information.
Released:
Feb 28, 2019
Format:
Podcast episode

Titles in the series (100)

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. See acast.com/privacy for privacy and opt-out information.