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464:  Shortening Your Customer's Time to Value | Gordy Brooks, CFO , FinancialForce

464: Shortening Your Customer's Time to Value | Gordy Brooks, CFO , FinancialForce

FromCFO THOUGHT LEADER


464: Shortening Your Customer's Time to Value | Gordy Brooks, CFO , FinancialForce

FromCFO THOUGHT LEADER

ratings:
Length:
51 minutes
Released:
Jan 27, 2019
Format:
Podcast episode

Description

One of FinancialForce CFO Gordy Brooks’ most valuable early career-building experiences began by butting heads with his CEO. The chief executive insisted on issuing sales commissions on a weekly basis – an ask that would have most finance chiefs pulling their hair out.  After the CEO stuck to his guns in the face of counterarguments, Brooks spent two weeks carefully unpacking the problem behind his CEO’s requested outcome. He discovered that the root cause of the request involved ineffective operational processes (sales territory assignments and compensation plan design) and inefficient comp and payroll processes. When Brooks presented those findings with a significant process improvement proposal, the CEO embraced his systemic solution. “The CFO role is not only about metrics and business models,” Brooks notes. “It’s also about the human touch.”  Brooks – who possesses two decades of finance executive experience with VMWare, BEA Systems, Citrix, Microsoft and other notables – shares his takes on current comp challenges, the importance of early  public-company experience, and the high career returns on international assignments.
Released:
Jan 27, 2019
Format:
Podcast episode

Titles in the series (100)

CFO THOUGHT LEADER is a podcast featuring firsthand accounts of finance leaders who are driving change within their organizations. We share the career journey of our spotlighted CFO guest: What do they struggle with? How do they persevere? What makes them successful CFOs? CFO THOUGHT LEADER is all about inspiring finance professionals to take a leadership leap. We know that by hearing about the successes — (and yes, also the failures) — of others, today’s CFOs can more confidently chart their own leadership paths across the enterprise and take inspired action.