Comcast is offering $31Billion for the British satellite broadcast company Sky, outbidding Fox's bid. Host Dan Loney talks with Hemant Bhargava, Professor of Technology Management at UC Davis, Randall Smith, Professor at the University of Missouri School of Journalism, and Ian Whittaker, Head of European Media Research at Liberum Capital Limited, to discuss why the Sky is so valuable to both entertainment giants on Knowledge@Wharton. See acast.com/privacy for privacy and opt-out information.