Michael and Mark open this conversation discussing a fraudulent business and hypothesize how NonProphet might relax ideals and standards and ethics in order to achieve success using the same tactics. But lies and inauthenticity are not in their nature so marketing bullshit isn't on the menu. Part of any analysis of one's business includes understanding the value the company or association provides, is it simply a product, or does it include ideas, lessons, and examples that allow clients to improve their own circumstances, to grow, and to fulfill their own potential — and if the business was based on that, how would you profit enough to keep said business alive? Of course, the discussion devolves into marketing heresy tinged with acid commentary on political leadership that culminates with, "The point of wearing a mask is to keep the buyers alive", because if current society is anything, it's a marketplace, with a store on every smart phone and buyers kept unfulfilled and wanting and convinced that obedience and consumption are the keys to success, therefore happiness. Mark's solution is to do the opposite, using a neutron bomb to kill the buyers while leaving the infrastructure, wiping the slate clean to restart — apparently, he still sees no future.
Further along, the discussion shifts to The Space Program, and its value, and how the beta testers are using it and contributing to the evolution, which was (and is) the point. This, being a lengthy talk about fitness, is an unusual departure for the "worst fitness podcast in the world".
Finally, they talk about new COVID restrictions, the potential consequences thereof, and a recent article in the Journal section of the NonProphet website, titled "CLEAN", which explores new lockdowns in Utah and the ideas and "rules" in place to keep The Space (real not virtual) safe and useful, and contributing to individual immunity and resistance to, not only the virus, but also the tendency to obey regulations designed to for the lowest common denominator, which a self-aware, thinking and also considerate person, is not.