Jennifer Jacquet is not actually an evil corporate consultant. She's a professor in NYU's Department of Environmental Studies and deputy director of the school's Center for Environmental and Animal Protection. But you might think otherwise if you flipped open her book The Playbook: How to Deny Science, Sell Lies, and Make a Killing in the Corporate World, a tongue-in-cheek handbook supposedly directed toward CEOs who want to fully follow Milton Friedman's dictum that "The Social Responsibility of Business is to Increase Its Profits." The Playbook shows these readers what to do when they find that the spread of scientific knowledge is posing a threat to their bottom line. Using case studies from the cigarette industry, the fossil fuel industry, and more, it's a "guide on whom to hire, how to recruit experts, tips for effective communication, and ways to successfully challenge the science, the policy, and the scientists, reporters, and activists using science to further their policy agendas.”In fact, Prof. Jacquet is interested in exposing these techniques. Her book shows just how many insidious ways there are to sow doubt on scientific research that demonstrates a corporate harm, and she teaches readers to identify the familiar tricks that are used to keep effective public policies from curtailing corporate wrongdoing. Today she joins us to discuss the methods that have been perfected for protecting corporations from the ongoing risk posed by the public's exposure to truth.“In the same way that a casino can affect the character of a town, corporate-funded scientific denial has contributed to the erosion of scientific authority and mistrust in the government. In this casino, however, we are gambling with our health, the planet, and our most reliable way of knowing the world. The stakes could not get higher." — Prof. Jennifer Jacquet