Lots of people assume they are not creative because they don't have a conventional 'creative' job, however we all have the opportunity to bring new thinking into our role and apply different techniques to solve problems and generate new ideas. Creativity at work is a source of competitive advantage for organisations and individuals and in this week's podcast, Helen and Sarah talk about the different ways you can bring creativity to your role and their own experiences of environments where creativity has thrived and those where it's died! Head to www.amazingif.com for the episode summary and links to resources. See acast.com/privacy for privacy and opt-out information.