How do clubs choose which players to move for? How do they know how much to pay? And why are some clubs so much better at it than others? Matt Addison is joined by Five Yards co-founder Guy Rogers, who is an expert in all things scouting, analytics and transfers, to talk about a growing sector of the football market. With reference to Liverpool, of course, there is no better example to centre the chat around. Guy has a background in bookmaking and football through Squawka and 21st Club, who advise football clubs on how to advance themselves off the field and maintain their competitive advantage in recruitment, scouting and analytics, with Naby Keita, Curtis Jones, Harvey Elliott among the Liverpool players discussed. Enjoy.Watch and subscribe to our Blood Red videos on YouTube: https://www.youtube.com/c/BloodRedLiverpoolFCJoin our Blood Red podcast group on Facebook: https://www.facebook.com/groups/1656599847979758/