50 min listen
How Apple Upended Digital Advertising — With Orchid Bertelsen and David Herrmann
How Apple Upended Digital Advertising — With Orchid Bertelsen and David Herrmann
ratings:
Length:
66 minutes
Released:
Mar 16, 2022
Format:
Podcast episode
Description
Orchid Bertelsen and David Herrmann are two senior advertising professionals who’ve watched Apple’s anti-tracking changes upend the digital ad industry from the ground. They join Big Technology Podcast to discuss how what Apple’s “ask not to track” notification actually works, how it’s changed the way advertisers do business, how small businesses have felt the impact, and which platforms it's empowered at Facebook’s expense. Stay tuned for the second half where we discuss how Apple, TikTok, and Amazon’s businesses have changed thanks to this massive, underrated power move.
This week's direct-to-consumer article: “A Reckoning.” The Direct To Consumer Craze Is Slamming Into Reality.
This week's direct-to-consumer article: “A Reckoning.” The Direct To Consumer Craze Is Slamming Into Reality.
Released:
Mar 16, 2022
Format:
Podcast episode
Titles in the series (100)
Is the Tech Press Bad? With The Verge's Casey Newton: The Verge's Casey Newton writes The Interface, a daily newsletter about social media and democracy. He joins the podcast to talk about the tech press, Facebook, and the newsletter life.Support this podcast at — https://redcircle.com/big-technology-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy by Big Technology Podcast