In this podcast episode, I had the privilege of interviewing author and consultant Jon Picoult. This interview explores how exceptional customer experience taps cognitive science and psychology-based strategies that leaders use to shape perceptions, shape cultures, and turn more sales prospects into customers. Jon is the author of "FROM IMPRESSED TO OBSESSED: 12 Principles for Turning Customers and Employees into Lifelong Fans." The strategies discussed during this interview can immediately transform your company. Jon states, "Building customer loyalty is as much about crafting people's experiences as it is about shaping their memories." Whether you are a leader or a customer service ambassador, the stories and principles shared during this interview will help you and your team maximize your customer service!  • Watch on YouTube: https://youtu.be/3BJTg49g9wo • I hope you found value in this podcast episode. Please remember to like and share comments! • Listen to my Top-Rated Podcast on Apple Podcasts: https://apple.co/2Ut5Rmq • Spotify: https://open.spotify.com/show/0tmlkOaDpoL8EUYqzYAkZm?si=APHHuwvxRN6tydatGKN_aA • iHeart Radio: https://www.iheart.com/podcast/success-lessons-with-tj-hoisington-27622416/ • If there is a subject that you would like me to speak or train on, DM me: Instagram @tjhoisington https://www.instagram.com/tjhoisington/ •Subscribe to My Channel Here: https://www.youtube.com/greatnesswithin • Make sure to stay tuned for TJ Hoisington's latest BLOG post! https://www.greatnesswithin.com/blog