Cannes Quickie: Airbnb's content philosophy

FromYeah, That's Probably an Ad

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Cannes Quickie: Airbnb's content philosophy

FromYeah, That's Probably an Ad

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Length:

13 minutes

Released:

Jun 19, 2017

Format:

Podcast episode

Description

We're at the Cannes Lions festival in France, where we sat down with Airbnb global head of production Rachel Holbrook to talk brand values, flexible content and what she learned transitioning from Coca-Cola to the agile startup world.

Released:

Jun 19, 2017

Format:

Podcast episode

Titles in the series (100)

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.

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37 - KFC's Erotic Fiction | Carter's Nuggs | Media All-Stars: Like a world-weary, ruggedly handsome Colonel Sanders fleeing his mysterious past, our podcast panel is back to explore the week's most interesting marketing moments. This week, Adweek's editors and writers talk about Carter finally getting his nuggs... by Yeah, That's Probably an Ad
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Bonus: The Best and Worst Super Bowl Ads: Super Bowl LI is in the books, and Adweek's podcast panelists have assembled for a special episode about the best and worst Big Game ads of 2017. This week's episode is brought to you by Deloitte Digital. Get to know the world’s first Creative... by Yeah, That's Probably an Ad
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12 - Election Angst | The Adweek 50 | Legal Pot: Trump's the new U.S. president, and a few more states have made it legal to smoke marijuana. Oddly enough, those two aren't directly related. Our panel of Adweek editors talk about these ballot results, along with the Adweek 50, our... by Yeah, That's Probably an Ad
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Cannes Quickie: Airbnb's content philosophy

Cannes Quickie: Airbnb's content philosophy

Description

Titles in the series (100)

More Episodes from Yeah, That's Probably an Ad