In today’s competitive world of work, career-focused project leaders are learning to set themselves apart from the pack with a strong personal brand story. We discuss branding tips and tricks with: Pascale Sablan, associate at Adjaye Associates, and founder and executive director of Beyond the Built Environment LLC, both in New York City: Sablan shares how she created—and redefined—her personal brand and how it influences her thinking on projects. Jon Michail, founder and group CEO of Image Group International, Melbourne: Michail offers advice for project leaders on building and marketing their personal brand—and the ROI they can expect.Key themes[00:21] Everyone has a personal brand—and can market it[01:46] Conveying your mission and values in personal branding[05:25] Using your personal brand as a guidepost[10:03] Showcasing your value in a changing world of work[11:55] Personal branding tips for project leaders