What happens when a lifelong passion collides with destiny? You create a legacy. Meet Bertha González Nieves, the CEO + co-founder of Casa Dragones Tequila, the renowned small batch tequila company.
A lifelong streak of mini business ventures in her hometown of Mexico City jumpstarted Bertha’s entrepreneurial spirit from a young age. After an international education (including representing Mexico as a young ambassador in Japan), Bertha realized her professional passion lay in the tequila industry native to her home country—much to her family’s surprise!
Weaving Mexico’s cultural identity, family celebrations, beautiful natural landscapes, an intricate production process, and the agave plant itself, Bertha’s fascination with tequila was unshakeable—‘love in crescendo’—as you’ll hear on Glambition Radio…
After positioning one of Mexico’s oldest tequila producers in the global market, it was time for Bertha to create her own legacy play.
The post The ‘First Lady of Tequila’, Bertha González Nieves of Casa Dragones — Glambition® Radio Episode 264 with Ali Brown appeared first on Ali Brown.