23 + Asis Cortés
Mezcal Family History
 
We are pleased to welcome Asis Cortés to the show. Asis comes from 6 generations of Zapotec mezcal producers and maguey cultivators in Matatlan, Oaxaca. This podcast is an excellent opportunity to learn about the history of mezcal culture and production from the perspective of a person whose family has been producing since the 1840s.
Asis has been involved in several mezcal projects over that past 15 years. Many of them you may be familiar with: Agave Cortés, Nuestra Soledad, El Jolgorio, and Origen Raiz. Asis is also the founder of Mezcalogia, Ofrenda Oaxaca, Puro Burro Sunset Bar and the branding agency, Stratos.
This conversation highlights his latest project Mezcal Dixeebe. A collaboration with his father Valentin, developed to honor their ancestors and amplify the connection between agave plants and their culture.
Asis explains how the introduction of adulterated mezcal in the 1980’s and ’90s created a serious problem for his family and other mezcal producers in the region. This proved to be a devastating and protracted event for the communities in and around Oaxaca and caused his father to stop producing mezcal for a time. Adulterated mezcal also called Conejo (rabbit), was mezcal that was altered by adding non-agave spirits or worse, synthetic materials, pushing down the price, and making it very difficult for authentic producers of 100% maguey distilled mezcal to sell their product. This is one of the events that instigated the creation of the D.O and N.O.M and eventually the CRM.
We cover many topics as they relate to Asis’s experience as an entrepreneur, brand developer, mezcal educator, and prolific advocate for preserving his culture, the culture of mezcal. This is a podcast not to be missed!
 
Check out the !Hey Hey! Agave page on our website to see pictures from our guests.
 
¡Hey Hey! Agave is dedicated to all things agave. Join us for conversations with industry experts, enthusiasts, producers and educators as we discuss the fascinating world of agave spirits.
¡Hey Hey! Agave is a podcast from TUYO NYC
Music: @milagroverdebk
Editing: Brittany Prater
Production: Sabrina Lessard and Gabriel Velazquez Zazueta