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760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals

760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals

FromA Well-Designed Business® | Interior Design Business Podcast


760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals

FromA Well-Designed Business® | Interior Design Business Podcast

ratings:
Length:
79 minutes
Released:
Mar 29, 2022
Format:
Podcast episode

Description

Today with Jessica Harling: Welcome to a Well-Designed Business. Today, we’re talking about my favorite thing—sales. And I can think of nobody better to help me talk through sales than my colleague, Jessica Harling. She is walking us through the proven 7-Step Sales Process from Exciting Windows—the same process that she covers in her course at LuAnn University. You’re going to get a high-level look at every step along the way, its purpose, and how it folds into a successful sale. Pick it apart: [10:50] LuAnn and Jessica dive into the inquiry call and how it plays into the overall sale.  [19:16] Jessica highlights how the preparation for the appointment lays the foundation for success. [21:01] Jessica and Lu discuss the meet and greet and home tour, and why taking control is crucial. [34:16] Jessica shares the importance of the recap and review to make sure you and the client are on the same page.  [44:59] LuAnn and Jessica discuss the eyeball estimate and how to leverage the trial close to move the sale forward. LuAnn and Jessica Harling’s Ah-Ha moments: “Doing all these seven steps ahead of time, before you start to show samples, get into the design details, or even get into detailed quoting, all of these seven steps upfront are what set up the next section for success.” -Jessica Harling   “That is the Achilles’ heel of an undisciplined salesperson—to get sucked into the rabbit holes and the windy roads of whatever someone wants to talk to instead of leading the conversation.” -LuAnn Nigara More about Jessica Harling: Jessica Harling is a 4th Generation Window Treatment Specialist, founder of Behind the Design, and leading expert in employee and process development for design organizations. Her specialty in recruiting, training and change management drives innovative and high-producing results while keeping your team inspired. Behind the Design offers recruiting, onsite and online training, and operations development consulting for design organization to streamline costs, increase productivity, and develop rockstar employees to take the company to the next level. Connect with Jessica Harling Website  LinkedIn Facebook Twitter Behind the Design Blog What’s new with LuAnn Nigara luannuniversity.com Inside Voice, Outside Voice Monthly Virtual Events http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #548 Terri Taylor: Calculating Flat Fees & Budgets A Big THANK YOU to Today’s Podcast Sponsor: The way you handle your systems and processes makes all the difference in your business success. Time tracking, communication, product approvals—you don’t have time to get bogged down in dealing with looking back and checking over these aspects of your business. When you automate with Mydoma, you increase your productivity and get to focus on the parts of your business you need to be focusing on—like sales. You can get started today and save 20% off your first three months at mydomastudio.com/awelldesignedbusiness
Released:
Mar 29, 2022
Format:
Podcast episode

Titles in the series (100)

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.