Ethan Sigmon is the founder of Opesta, a Facebook Messenger automation software. Prior to founding Opesta, he built a 7-Figure Facebook Ads Agency where he has generated tens of millions in sales through Facebook ads. Top 3 Value Bombs: 1. When you’re running an effective ad, you want to be testing one variable at a time so you’ll know exactly what difference that variable makes. 2. The Shotgun technique: Create as many ads as you can with as many different creatives and as many different copy types, and; then test to as many different audiences as possible. You'll figure out what works really fast! 3. Everything you do should have a system and a process. Sponsor: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com!