What if you always had more leads than you could handle instead of never having quite enough? According to advertising expert Andrew Fogliato, any agent can with the help of one platform in particular: Facebook Messenger. During the interview, Andrew walks Pat through the process of creating ads designed to send leads directly to Messenger; he even covers creative ad ideas and the most important points to consider when evaluating ad performance. Andrew also explains what agents should do with their Messenger leads to maximize conversion. If you’re interested in experimenting with the latest, greatest lead source, listen to this podcast and learn how to make Facebook Messenger marketing work for you.Learn more about your ad choices. Visit megaphone.fm/adchoices