5 min listen
411- Podcast Episode
From99% Invisible
ratings:
Length:
35 minutes
Released:
Sep 1, 2020
Format:
Podcast episode
Description
After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.
Podcast Episode
Buy The 99% Invisible City
Podcast Episode
Buy The 99% Invisible City
Released:
Sep 1, 2020
Format:
Podcast episode
Titles in the series (100)
99% Invisible-04- 99% Details: It’s a stick with bristles poking out of it. It doesn’t even qualify as a simple machine, but the careful thought and design that went into the creation of the modern, angled bristle, fat handled toothbrush shows just how much … Continue reading → by 99% Invisible