Just over a year ago, we launched I Deserve This, a series all about the different ways we should be prioritizing ourselves, whether that's with time, travel, or money. A few days after launch, the U.S. went into lockdown and the idea of spending copious amounts on any of those things felt like a pipe dream as we all stayed home. But, over the summer, we quietly started the series back up, chatting with the likes of free diver Kimi Werner about finding time for herself at the bottom of the ocean and photojournalist Malin Fezehai on planning trips to fuel her creativity. 
This week, we're back in full force, speaking with Babba Rivera, the Swedish-Chilean founder of Ceremonia, a haircare line inspired by the Latinx community. Despite its horrors, 2020 was a big year for Babba: she bought a house, had a baby, and launched a brand. We chat with her about finding ways to celebrate those moments amid the pandemic, navigating identity and representation, taking trips close to home just for the hell of it, and feeling homesick through it all. 
Read a full transcription of the episode here: https://www.cntraveler.com/story/how-ceremonias-babba-rivera-finds-joy-in-challenging-times-women-who-travel-podcast
Read our conversation with Babba from November: https://www.cntraveler.com/story/clean-hair-care-brand-ceremonia-is-inspired-by-latinx-beauty-rituals
Follow Babba: @babba
Follow Ceremonia: @myceremonia
Follow Meredith: @ohheytheremere
Follow Lale: @lalehannah
Follow Women Who Travel: @womenwhotravel
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