Today we’re geeking out on the awareness problem — how to spread the word about your business. And how to do it in a way that aligns with your style and your budget. To help me out with this is long-time Side Hustle Show listener, Larry Towner. He’s a real estate investor, a handyman, and co-host of the Handyman Pros Radio Show podcast. Larry runs a local handyman service in the North Atlanta area and always has his work calendar booked up months in advance. He uses a wide range of free and low-cost ways to get his business in front of the right customers, so there’s going to be more than enough ideas you can use for your own business. Tune in to this episode of The Side Hustle Show to hear 16 free and low-cost marketing ideas, including: how you can use your website and business cards as an “electronic brochure” why it’s so important for local businesses to use Google My Business how Larry gets so much business through referrals both on and offline and more Full show notes