"Changing the world with chess" and making $100,000 per year on the side. That’s the story of today’s guest, Jeff DiOrio from EliteChess.net. Jeff went from working in summer camp chess programs teaching kids how to play chess, to running his own summer camps and earning five times as much. He then transitioned to an online recurring membership model, in part due to the pandemic, while also keeping the in-person coaching side of his business alive. Jeff’s approach to growing his student numbers so rapidly? Organic growth through giving to charities and delivering a value-driven service. All while doing something he loves -- teaching chess. Tune in to The Side Hustle Show interview to hear: how Jeff built his minimum viable audience the methods he used to set up the business for recurring revenue how you can borrow some of these same tactics in your business Full show notes