The classic Timex was a hugely popular wristwatch because it took a licking and kept on ticking! In this episode, the first in a two-part special, Brian shares why we should embody the same characteristics if we want to live the good life.    YOU WILL LEARN:·     Why you have to be reliable.·     Why you should provide value.·     Why you must have fun. MENTIONED IN THIS EPISODE: Classic Timex commercialhttps://www.youtube.com/watch?v=_NHq3Yze6s0 INSPIRATIONAL QUOTES FROM THIS EPISODE: “Life is good, but life is hard.” – Brian Buffini “We're going to take a licking. There are setbacks, there are disappointments and then we make mistakes. It happens.” – Brian Buffini “Success consists of going from failure to failure without loss of enthusiasm.” – Winston Churchill “Never feel shame for trying and failing, for he who never failed is he who never tried.” – Og Mandino “Setbacks, disappointments, or mistakes and failures we experience ourselves give us greater compassion. It gives us greater empathy; it gives us greater experience.” – Brian Buffini See acast.com/privacy for privacy and opt-out information.