Everything is Better in PersonEveryone is still suffering through the turmoil of work from home life, job transitions, not knowing how to interact with customers, and so much more but Etail West was able to provide a way for everyone to relate and be in person again for the first time in a long time.“The struggles that any company has to build out culture, whether it's in-person or even more challenging when it's remote, those challenges are no different than when you're trying to build a relationship with your customer.” -Tommy Culture transparency is important, from company culture all the way down to building relationships with your customers.Mary Grace has a brilliant way of thinking called X-Factor, where she analyzes everything on three levels, execution, raw nerve or bravery, and the overall X-Factor (or wow factor) to the thing being analyzed.Etail West provided the opportunity for everyone to connect again, it provided the safety net for life to feel free and for those attending to interact and share successes and helpful strategies of how they pushed through the times of COVID.Associated Links:Learn more about Tommy Lamb, Mary Grace Tift and WITHINWatch us build in public. Subscribe to our YouTube or Twitch and never miss a Casting Visions Episode!Subscribe to Insiders and Senses!Listen to our other episodes of Future CommerceInfinite Shelf Season 2 coming in March!Stay tuned for our newest season of Step by Step…coming soon!Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!