We are taught from an early age that we are thinking creatures that feel. The truth is that we are feeling creatures that think. The power of communicating your story can be your greatest differentiator in business. It stands to reason that connecting to your customer on a deeper level is a winning approach. It’s also a refreshing one! What makes Diane Currie Sam's approach particularly valuable is that she not only believes in “finding your story” but she also offers practical ways to apply it. The perfect blend of inner work with outer application.