Since 2008, “social media” as we knew it has changed and continues to morph into something much more than a form of entertainment or a way of doing business. It has given all of us the ability to connect on an intimate level that is so revolutionary that it has the ability to shift entire cultures and force individual transparency at a moments notice. Not unlike a village, the internet has the ability to build relationships, offer purpose and enable like-minded people a place to gather and share. Ted Coiné, the co-author of “A World Gone Social”, believes that “profits as a direct result of putting people first” is a more human way to do business.