Podcast community, today is a really special Inside 4Ds episode. This session took place on July 23 out of our NYC office. As you know 4Ds is one of my favorite things to do as I get to answer tactical and strategic business problems that entrepreneurs, SMBs and personal brands deal with. Fires me up!! Tweet me @garyvee with your favorite moment and / or if you need clarity on any of the topics If you're interested in attending a 4Ds session, please share a bit more about yourself and business here: https://vaynermedia.com/service/4ds/ Topics From Today's Episode: 1:50 | How I measure my content 3:10 | Gary Vee Content Model 3:40 | Triple Arbitrage of Podcasts 9:00 | You watch me because I bring value 13:30 | Top of Funnel Lead Strategy 19:00 | mistakes small business owners make 22:15 | I value the trenches, others value ivory towers 25:30 | When Goliath starts behaving like David, a lot of good stuff can happen 27:00 | Share your Authentic Story 30:00 | They don’t have the context to judge you 37:30 | What awakened my self-awareness 42:25 | Texting is open for business 50:00 | Accountability