60 min listen
185: Why you should read Bill Matassoni's memoir (Strategy Skills classics)
FromThe Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
185: Why you should read Bill Matassoni's memoir (Strategy Skills classics)
FromThe Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
ratings:
Length:
18 minutes
Released:
Nov 1, 2021
Format:
Podcast episode
Description
For this episode, let's revisit one of the classics by Strategy Skills where we discuss why everyone should read Bill Matassoni's book. Every now and then, someone comes along and makes the subject of management both fun and insightful. That’s what Bill Matassoni has done in his memoir—a combination of compelling stories and contrarian substance—that covers his forty-year career selling what he calls “ephemeral things.” In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets. MARKETING SAVES THE WORLD: Stories Why Capitalism Works. Bill Matassoni Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
Released:
Nov 1, 2021
Format:
Podcast episode
Titles in the series (100)
154: Harvard's Gorick Ng on career secrets: "The book demystifies what managers expect but never explain and what top performers do subconsciously. These unspoken rules create an unlevel playing field between insiders and outsiders. My book bridges the divide by giving all early-career... by The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving