My guest today is Joe Shelerud.  Joe is an Amazon Seller as well as the co-founder and CEO of Ad Advance, which is a digital ad agency specializing in Amazon advertising. With a fully integrated targeting system, machine-learning algorithms, and efficient exception control, their campaigns consistently outperform the competition. Today we are going to talk about Joe’s journey and dig deep into PPC.   Link from the episode:  Udemy - https://www.udemy.com   Books Joe Recommend: ''The Compound Effect'' by Darren Hardy - https://www.amazon.com/Compound-Effect?tag=10mj-20   Coding Academy Anatoly recommends: Code Academy - https://www.codecademy.com   Connect with Joe: LinkedIn - https://www.linkedin.com/in/joeshelerud/ Instagram - https://www.instagram.com/shelerud/ Facebook - https://www.facebook.com/shelerud Websites and Company Social Media: Ad Advance - https://adadvance.com/ Linkedin - https://www.linkedin.com/company/adadvance Facebook - https://www.facebook.com/officialadadvance Instagram - https://www.instagram.com/ad_advance/ The Ad Project Podcast: https://open.spotify.com/show/5W63vAEepwbdjR3CAqtgyV?si=2aa9cf9055b44a75 ANATOLY’s TOOLS:   Product Development: Helim10 - I use it for  Product Research, Keyword tracking and Listing Optimization .  SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10  Pickfu - I use it for split testing all of my products and for validation ideas .  SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs.  SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   HR: Fiverr -  I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com  Loom.com - for creating SOP’s, I record everything on Loom and give to my VA’s Keepa.com - to track historical data such as prices   ANATOLY’s  3 Favorite  Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss  - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World  by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM    DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com Follow us on Instagram: @10millionjourney