Welcome to another instalment to our Masters’ Spotlight Series. In this episode, we had an incredible conversation with Jatin Sachdeva, the founder, and CEO of Au Pure, the leading integrator of Air Quality Solutions based here in Dubai. Jatin came from a strong corporate background of 17 years and now he is responsible for creating and leading an Indoor Air Quality Solutions provider for the Middle East + Africa region.He shares with us how he got into entrepreneurship, the various ways he has changed the landscape of air quality space just by questioning the traditional ways corporate companies have done things and finding people who have also done something different and discerning in their sectors to work with. We also learn how Jatin applied the 4D framework in his business and his personal life. You’ll also discover why it’s normal to be called “crazy” if you’re an entrepreneur. This is not a conversation you would not like to miss.http://daretoscale.fm/21