Dawn Equipment: http://www.dawnequipment.com/ Underground Agriculture: https://www.undergroundagriculture.com/  Joe Bassett on Twitter: https://twitter.com/JoeatDawn Soil Sense Podcast: www.NDSoilSense.com  Joe Bassett is the president and CEO of Dawn Equipment Company. Dawn makes smart soil-engaging products enabling farmers to plant seeds more precisely and prepare the soil with greater efficiency while using less fertilizer. They specifically focus on row crops like corn and soybeans. You’ll also hear us mention their sub-brand Underground Agriculture which focuses on cost effective products for Regenerative Agriculture, making several novel mechanical devices that empower farmers to maximize profit through healthy soil and cover crops. Joe strikes a balance between the hope and optimism of regenerative agriculture and the realities that adoption of these practices are slow and not a fit for many farm businesses in their current form. We touch on how well-intentioned programs can try to push practices on farms without empowering them to integrate into their businesses. I really think this is a conversation worth your time, especially as so many people out there want to choose sides on these issues without considering the realities.  Dawn Equipment was started by Joe’s father, Jim, and two partners in 1992. Joe studied Physics at the University of Iowa and joined the company in 2003, eventually taking over in 2015. He founded Underground Agriculture in 2019.   Support the Future of Agriculture podcast: www.patreon.com/agriculture