The core to providing your users with excellent service is to understand them and provide a personalized experience. Unfortunately many sites and applications take that to the extreme and collect too much information. In order to make it easier for developers to build customer profiles in a way that respects their privacy Serge Huber helped to create the Apache Unomi framework as an open source customer data platform. In this episode he explains how it can be used to build rich and useful profiles of your users, the system architecture that powers it, and some of the ways that it is being integrated into an organization's broader data ecosystem.