While we often talk about the need to achieve acceptance of technology in the face of real and potential public opposition, there are frequently gaps between how regulators, developers and experts conceptualise acceptance and opposition. Here, we examine some prominent conceptualisations and suggest that, rather than responding to public opposition with information campaigns designed to transform citizens into acceptors, strategies for managing public acceptability should include meaningful dialogues that aim to create better technologies which are not only acceptable to citizens, but can even be actively supported by them.https://www.europarl.europa.eu/thinktank/en/document.html?reference=EPRS_ATA(2019)624291
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