Gwyneth Paltrow’s Goop brand markets itself as an “alternative wellness” brand that encompasses a variety of products, tips, and information geared toward improving the wellbeing of most anyone. There are suggestions for everything from food, sexual health, clothing, and more. But the promises of improvement may be based on loose information, lack of science, of falsehoods. Still, the brand has become a powerhouse worth hundreds of millions of dollars, and despite several instances of criticism, continues to grow its empire. While we might think that the average consumer is looking for legitimate products and answers to their problem, the old adage still holds: the customer is always right, whether the scientist likes it or not.
Links and Resources:

https://goop.com/whats-goop/

https://www.usmagazine.com/celebrity-body/pictures/gwyneth-paltrows-most-controversial-goop-moments/vaginal-steaming/

https://www.cheatsheet.com/entertainment/why-is-gwyneth-paltrows-goop-so-controversial.html/

https://www.womanandhome.com/us/life/news-entertainment/what-is-gwyneth-paltrows-goop-brand-as-product-explodes-in-fans-living-room/

https://www.insider.com/goop-history-gwyneth-paltrow-controversy-products-2019-9#in-a-move-to-provide-break-into-the-beauty-business-goop-debuted-a-nontoxic-skin-care-line-with-juice-beauty-in-2016-11

https://www.bbc.com/news/health-51312438

https://latana.com/post/goop-deep-dive/

https://www.usmagazine.com/stylish/news/gwyneth-paltrow-shares-goop-vagina-candle-inspiration-details/

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