Ryan Hoover talks about how nostalgia is a product designer's secret weapon
Episode 427: Nostalgia: A Product Designer’s Secret Weapon by Ryan Hoover on Marketing Lessons & Techniques
Ryan Hoover, the founder of Product Hunt, is a product guy with a passion for startups, product design, and personal growth. He also created Startup Edition, worked as an EIR at Tradecraft, and was the Director of Product at PlayHaven. He's a contributing writer to Hooked: How to Build Habit-Forming Products by Nir Eyal. Additionally, he has written over 150 essays, many of which are featured in TechCrunch, Forbes, Pando, Fast Company, and The Next Web.
The original posts are located here: https://medium.com/on-startups/nostalgia-a-product-designers-secret-weapon-641d4ec6b400 
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