We all know that Search Engine Optimization is vital to ranking on Google and attracting website traffic. But if you’ve never worked on your site’s SEO, where do you start? How do you find the right keywords? And once you find those keywords, where do you put them? In this episode, I’m talking to SEO expert Jessica Freeman of Jess Creative about how you can use SEO to attract new customers to your website. She’s sharing her workflow for finding and implementing the right keywords, and she’s also explaining how you can use SEO in your product development process. You'll learn: How to find and implement the right keywords The three SEO tasks you should tackle first How to use SEO to forecast trends and develop new products For full show notes, resources and a transcription, please head to bit.ly/PTPEp226 For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs