Nir Eyal & Ximena Vengoechea elaborate on the psychology of notifications. Episode 253: The Psychology of Notifications: How to Send Triggers that Work by Nir Eyal & Ximena Vengoechea with Nir And Far Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/2015/03/notifications-that-work.html  With Netgear Business Solutions, you get the very best WiFi performance to keep you connected whether you're in the office, working from home, or on the go. Visit Netgear.com/business and use code OPTIMAL10 at checkout to save 10%! Please Rate & Review the Show!  Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group  Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group   Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily