In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Software. [01:18] The danger of selling software with a small TAM and big churn. [01:51] Doing customer development and remembering not to undercharge. [02:58] Using the freemium model and having good onboarding. [03:57] Continuously iterating and making your product better. [04:05] Remembering to vet employees and have a focused offer. [04:41] That’s it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Profitwell Tomasz Tunguz Openview   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu